My Services: Strategic & Practical Support For B2B Alignment & Growth
My approach to B2B alignment and growth centres around clear purpose and agile strategy, people empowerment and strong client relationships.
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I offer strategic and practical help on a fractional basis so that you get my support, as and when you need it.
All activities listed are fully flexible according to your organisation’s needs. Alignment, growth and mentorship packages are available on request.​​​​​​​
Alignment & Growth Strategy
I partner with you to define ambitious yet realistic growth goals, then align your sales and marketing people around your most valuable clients and shared targets. Key activities include: - Strategic Planning Evaluating, refining and creating alignment, growth, client engagement and Go-To-Market strategies. - Targeted Client Focus Identifying ideal clients, profiling them and mapping their journeys. - Team Alignment Establishing shared goals, performance targets and processes for sales and marketing people. - Cross-functional Collaboration Facilitating cooperation and training for cohesion of frontline teams’ efforts.
Client Relationships
I help you focus on your ideal clients by deepening your understanding of their needs and motivations, then creating resonant messaging to build genuine, mutually-beneficial connections and collaborations with key decision-makers. Key activities include: - Whole-Account Research Creating comprehensive understanding of key drivers, decision-makers and stakeholders within ideal client organisations. - Client Alignment Developing and implementing new client alignment strategies. - Personalised Campaigns Creating highly personalised outreach, engagement and loyalty campaigns.
People Empowerment
I deliver tailored training, mentorship and support to equip you and your people with the skills and confidence to collaborate and perform effectively. Key activities include: - Bespoke Training Developing and delivering modules on alignment (internal & external), strategy adoption and process implementation. - Business Mentorship Providing 1-to-1 mentorship for leaders and frontline employees. - Sales and Marketing Enablement Creating consistent messaging guides, best-practice templates and client resources.
Performance Support
I establish clear progress monitoring and provide strategic check-ins to refine your efforts, ensure agility and keep your people motivated by evidence of their impact. Key activities include: - Metric Establishment Defining meaningful revenue and frontline performance measurements focusing on engagement, pipeline, conversion rates and customer value. - Strategic Reviews Conducting performance reviews and advising on strategic adjustments. - Feedback Loops Creating bespoke communication/ feedback protocols for frontline teams. - Data & Tech Adoption Advising on improvement of technology and data-driven insights in support of ongoing strategy. - Mentorship Programmes Providing structured mentorship to sustain high performance, motivation and accountability of leaders and client-facing team members.
Ready to boost your B2B revenue by aligning your strategy and empowering your teams? Let's discuss your goals and create an approach that fits your business.
